甚麼是未來印刷業? 這是一個眾說紛紜的議題，What They Think?曾提到，未來印刷業是提供整合製程服務者(as a process)，是從事傳播跨媒體服務者(as a media)。印刷是滿足不同客戶的商業模式 (as a business model) 提供者，印刷是關注永續性、差異化服務的綜合製造業(as an industry)，印刷是提供市場與客戶需求的貿易服務機構 (as a trade association)，結論是印刷業就是滿足客戶的服務提供者。
邁向Drupa之路，與聚集來自全球各地的設備及材料供應商、不同領域的專家、品牌商、設計家、印刷包裝產業領導者、服務商及其他解決方案提供者等同聚一堂，透過特別論壇、展場交流及互動，共同探討產業未來趨勢、技術發展與創新運用、商業模式、解決方案等相關議題，共創印刷包裝產業未來。
回顧2016年Drupa展，傳統的圖文傳播及包裝印刷領域，因數位技術快速發展，擴大至工業印刷、裝潢印刷及功能印刷等領域，同時印刷基材由紙張、紙板、塑材等，擴大到工業用基材及物件上，美國RIT教授Frank Romano認為，這是新印刷時代的來臨，而數位技術及相關解決方案，就是主要的驅動者，跨領域發展及滿足客戶完整的服務平台，便成為新印刷時代的主要商業經營模式。
創新未來 (We create the future) 是drupa 2024展覽主題，關注的焦點都在永續發展、循環經濟、數位化、人工智慧、機器人及自動化技術等議題，這些趨勢將影響未來產業的價值鏈，而透過drupa的展場、論壇，會有更多創意體驗到新技術在超越印刷的多元服務，不斷的展現未來創新內容，讓drupa成為印刷包裝業者，像宗教式的邁向朝聖之路。
「印刷是感性、雋永的事業，可讓美好記憶永存」，在新的數位時代，需要有勇於創業、加速轉型及跨領域經營的新一代，來帶領印刷業在未來能持續的茁壯與發展。
The road to Drupa, create the future for the industry
What is the future of print? It is a topic with divergent opinions. WhatTheyThink once mentioned that the future of print will be integrated process and engaged in communication media services. Printing is a model of business provider that serves different customers. Printing is a comprehensive manufacturing industry that focuses on sustainability and diversified services. Printing is a trade service organization that meets market and customer needs. The conclusion is that the printing industry is a service provider that satisfies its customers.
The road to drupa brings together OEMs, material suppliers, brands, designers, experts, printing and packaging leaders, and other service providers in different fields from all around the world. Through Forums and exhibition interaction, we discuss industry trends, technology development, innovative applications, business models, solutions, and other related topics to jointly create the future of the printing and packaging industry.
Looking back at the drupa 2016, traditional graphic arts and packaging printing have expanded to industrial, decoration, and functional printing with rapid development of digital printing technology. In the meantime, the printing substates have expanded from paper, cardboard, plastic to industrial materials. Frank Romano, RIT professor from the United States, believes that this is the beginning of a new printing era. Digital technology and related solutions are the main drivers. Cross-field development and a comprehensive service platform that meet customer’s needs will become the main business model in the new printing era.
“We create the future” is the theme of drupa 2024. The focal topics are sustainable development, circular economy, digitalization, artificial intelligence, robotics, and automation technology. These trends will influence the value of the future industry. Through the exhibition and forums, people will experience the diversified services of new technologies innovation beyond printing that makes drupa a pilgrimage for the printing and packaging industry.
"Printing is a sentimental and timeless venture, that makes beautiful memories last forever." In the new digital era, we need a new generation with courage to start businesses and accelerate transformation that leads the industry to grow and develop continuously in the future.
內容來源： https://whattheythink.com
