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平台經濟(Platform Economics)是一種新商業模式，透過網路及數位技術，將人、組織與資源連結起來，以促進商品或服務交易形成互動生態網路，為參與者創造源源不絕的價值。由Amazon、阿里巴巴、Apple、Google、Netflix、Uber、Facebook、Airbnb、Spotify等都因此而崛起，印刷包裝業的Cimpress、健豪印刷等也是。 展覽活動本身就是一種平台經濟，除了連結產業供應鏈的相關業者共聚一堂，探討產業技術、設備、材料、環境的發展動態，洞見市場趨勢與機會、商業模式、經營思維、國際業務連結等，這對印刷包裝產業發展有很大的貢獻，以來自174國家的17萬訪客的drupa展，對德國當地經濟就至少貢獻3.5億美元以上。 平台經濟也是印刷業包裝業的數位化轉型模式之一，drupa展館單位把平台經濟當作焦點話題之一，並以下一時代的drupa：網路與新業務平台，號召年輕一代、新創家與老一代，共聚一堂，參加drupa for DNA論壇，探討新商業模式、新材料、人工智慧、遠端服務、流程設計等。 在drupa展，設備商發展軟體協助客戶整合生產、質量、維修及故障等資訊，並提供遠端診斷、故障排除、零件更換建議、軟體升級等，也可處理訂單、客服等事宜；而印刷包裝業者，發展供應鏈服務，提供設計、報價及訂單處理、色彩管理、透明生產資訊、物流配送及客製化等線上服務，已成為企業經營的競爭力。 企業發展平台服務是數位轉型的一項，尤其要面對國際市場，更是必要往前走的一條路。 Platform Economics is a new business model that connects people, organizations, and resources through the Internet and digital technology. It promotes the transaction of goods or services and forms an interactive ecological network to create the endless stream of benefits. Amazon, Alibaba, Apple, Google, Netflix, Uber, Facebook, Airbnb, Spotify, etc. have all risen as a result, such as Cimpress, Gain How Printing, etc. in the printing and packaging industry. The exhibition itself is also a platform economy. In addition to connecting the supply chain, it is also valuable to discuss the technology, equipment, materials, and the environment in order to gain insights of the market trends and opportunities. This has made a great contribution to the development of the printing and packaging industry. The drupa exhibition, with 170,000 visitors from 174 countries, contributed at least US$350 million to the local economy in Germany. The platform economy is also one of the digital transformation models in the printing and packaging industry. drupa 2024 focuses on platform economy as one of the focus topics, and it calls on the younger generation and entrepreneurs for the drupa theme: Internet and New Business Platform for the Next Era. They gather with the senior generation and participate in the drupa at the DNA forum to discuss new business models, new materials, artificial intelligence, remote services, process design, etc. At the drupa exhibition, OEMs demonstrate solutions to support customers in integrating production, quality, maintenance, and fault reporting system. They also provide remote diagnosis, troubleshooting, parts replacement suggestions, etc., and can manage orders and customer service. Printing and packaging Industry venders develop supply chain services and provide online features, such as design, order processing, color management, production information transparency, logistics distribution, and customization, which have become corporate‘s competitiveness. Enterprise development platform service is an aspect of digital transformation. It is a necessary way forward, especially when facing the international market.

創立於2001年的《設計印象雜誌》，是一份橫跨印刷及設計領域的專業媒體，創辦人楊宗魁先生秉持對行業的熱情，20多年來，對產業的市場趨勢與競爭、材料與技術發展、產業動態與國際交流等，都留下很完整報導。同時出版設計專業套書，例如《台灣百年暨百人視覺設計》、《台灣創意百科》等，在產業內享有很高的評價。 進入2024年，AI正加速改變全世界，數位化轉型提升企業競爭力。《設計印象雜誌》將重新定位，擴大產業服務對象至圖文(GraphicArts)相關產業(包含造紙、設計、印刷、包裝、出版及材料、設備等)，增加數位平台服務，提供更即時性的產業資訊、動態、市場與技術發展趨勢、經營管理及專題報導等。 因此我們成立新的數位編輯及國際事務團隊，將會提供更多的創意活動及內容，而推動國際策略夥伴及交流，可讓台灣業者多了解國際競爭與經營模式，透過交流來尋找發展機會。 雜誌內容也需要調整方向，上期我們有一篇是ChatGPT寫出的印刷技術發展文章、增加Drupa專欄等，而未來將會更關注產業發展及讀者的需求，並以專題報導、播客(Podcast)、論壇、研討會、參訪等活動，而雜誌數位平台將於2024年3月初開始啟用，多元服務也將隨之而來。  未來的《設計印象雜誌》，會在新時代的道路往前走，也希望所有過去支持《設計印象雜誌》的讀者、廠商及朋友們，你們的建議會讓我們在未來走得更順暢。 Founded in 2001, Graphic Arts Bimonthly is a professional magazine crossing the fields of printing and design. For more than 20 years with his passion to the two fields, the founder, Mr. Yang Tzung-kuei, has offered comprehensive coverage on trends and competitions, technical and material developments, and international collaboration. Furthermore, design specialized series, such as A Century of Visual Design and One Hundred Visual Designers in Taiwan, Taiwan Creative Graphic Arts, were published with high reputation from the industry. As we step into 2024, AI is accelerating the transformation of the world and corporate competitiveness is enhanced through digitalization. Graphic Arts Bimonthly will reposition itself to broaden the services in the Graphic Arts industry, including papermaking, design, printing, packaging, publishing, material, equipment, and more. A new digital platform will be launched to offer prompt industry updates, market trends, technology developments, business management insights, and feature reports. Therefore, we have added Digital Media team to provide a greater array on creative activities and contents. International Relations team is also added for strategic partnerships and to cover better insights on international collaboration models for further opportunities. The contents of the magazine will also be enhanced. In the last issue, there is an article on printing technology development written by ChatGPT, a new column on Drupa updates, and more. The magazine's digital platform is set to be launched in March 2024 to offer new diversified services. We will further focus on industry development and readers' needs, including project reports, podcasts, forums, seminars, visits, and similar activities. The future of Graphic Arts Bimonthly will stride forward on the path to the new era. We hope to hear from our readers, businesses partners, and friends. Your suggestions will guide us to a delightful journey ahead.

設計印象團隊有個理想，我們不僅是一本專業的雜誌，也會是個產業平台。以設計、印刷及包裝產業為核心，提供含造紙及出版業相關資訊與服務，促進上下游業者的協同發展；我們也關注國際產業訊息，推動台灣業者與東北亞、中國、東南亞同業間的互動與交流，走出去才會有更多發展空間。 我們會探索品牌、供應鏈相關客戶及讀者的意見，持續改變我們編輯的方向與內容，而最終消費者行為變革，是驅動印刷包裝業創新的主要動力，發展相關的解決方案，才可掌握未來發展機會。 設計印象不僅僅是紙媒體，也是數位媒體，會讓資訊更多元、更即時；我們會邀請產業相關設備及材料廠商，有專業及經驗的產學人士，以播客(Podcast)、影片(Video)方式，提供專業技術、商業模式、經營管理經驗等，讓業者有更多學習的空間、創意來源與解決問題的能力。 我們會研究政府產業相關法規及政策，讓業者有所遵循，也會出版產業相關統計及市場報告，讓業者更能了解產業經濟與經營發展趨勢，這期雜誌也登出「2023年台灣印刷包裝相關產業年度報告」，同時提到印刷包裝品的國際市場機會。 共同促進印刷與包裝業的未來，這是設計印象雜誌的願景(Vision)，而提供更深入、優質的內容及服務，讓大家有更宏觀的產業認知，是我們的使命(Mission)。 Graphic Arts Bimonthly team has an ideal: what we publish is not just a professional magazine, but also an industry platform. With the design, printing, and packaging industries as the core, we also provide information and services related to the papermaking and publishing industries for futher interaction. Moreover, we pay attention to international industry trends and to promote cooperation between Taiwanese industries and their counterparts in Northeast Asia, China, and Southeast Asia. Stepping out will give you more opportunities for further evolving. We will continue to explore the feedback from readers, brands, and supply chain to adjust our direction and improve our contents. Changes in consumer behavior are the main driving force for innovation in the printing and packaging industry. We would continue to develop the relevant solutions to master the future development opportunities. Graphic Arts Bimonthly is not just a hard-copy media, but also a digital media, which makes information more diverse and real-time. We will invite equipment and material manufacturers, industrial and academia professionals, for podcasts and video clips to share the latest technology, business model, operational management experience, etc. It provides further opportunity for learning, creativity, and to improve problem-solving ability. We will inspect government regulations and policies, so that the industry could follow accordingly. We will publish industrial statistics and market reports for better understanding the economy and business development trends. In this issue, the article "2023 Taiwan Printing and Packaging" addresses the international market opportunities for printing and packaging products. Building the Future of Print, Together, is the vision of Graphic Arts Bimonthly. It is our mission to provide in-depth and high-quality services for a broader understanding of the industry.

甚麼是未來印刷業？這是一個眾說紛紜的議題，WhatTheyThink曾提到，未來印刷業是提供整合製程服務者(as a process)，是從事傳播跨媒體服務者(as a media)。印刷是滿足不同客戶的商業模式(as a business model)提供者，印刷是關注永續性、差異化服務的綜合製造業(as an industry)，印刷是提供市場與客戶需求的貿易服務機構(as a trade association)，結論是印刷業就是滿足客戶的服務提供者。 邁向drupa之路，與聚集來自全球各地的設備及材料供應商、不同領域的專家、品牌商、設計家、印刷包裝產業領導者、服務商及其他解決方案提供者等同聚一堂，透過特別論壇、展場交流及互動，共同探討產業未來趨勢、技術發展與創新運用、商業模式、解決方案等相關議題，共創印刷包裝產業未來。 回顧2016年drupa展，傳統的圖文傳播及包裝印刷領域，因數位技術快速發展，擴大至工業印刷、裝潢印刷及功能印刷等領域，同時印刷基材由紙張、紙板、塑材等，擴大到工業用基材及物件上。美國RIT教授Frank Romano認為，這是新印刷時代的來臨，而數位技術及相關解決方案，就是主要的驅動者，跨領域發展及滿足客戶完整的服務平台，便成為新印刷時代的主要商業經營模式。 創新未來(We create the future)是drupa 2024展覽主題，關注的焦點都在永續發展、循環經濟、數位化、人工智慧、機器人及自動化技術等議題，這些趨勢將影響未來產業的價值鏈。而透過drupa的展場、論壇，會有更多創意體驗到新技術在超越印刷的多元服務，不斷的展現未來創新內容，讓drupa成為印刷包裝業者，像宗教式的邁向朝聖之路。 「印刷是感性、雋永的事業，可讓美好記憶永存」，在新的數位時代，需要有勇於創業、加速轉型及跨領域經營的新一代，來帶領印刷業在未來能持續的茁壯與發展。 What is the future of print? It is a topic with divergent opinions. WhatTheyThink once mentioned that the future of print will be integrated process and engaged in communication media services. Printing is a model of business provider that serves different customers. Printing is a comprehensive manufacturing industry that focuses on sustainability and diversified services. Printing is a trade service organization that meets market and customer needs. The conclusion is that the printing industry is a service provider that satisfies its customers. The road to drupa brings together OEMs, material suppliers, brands, designers, experts, printing and packaging leaders, and other service providers in different fields from all around the world. Through Forums and exhibition interaction, we discuss industry trends, technology development, innovative applications, business models, solutions, and other related topics to jointly create the future of the printing and packaging industry. Looking back at the drupa 2016, traditional graphic arts and packaging printing have expanded to industrial, decoration, and functional printing with rapid development of digital printing technology. In the meantime, the printing substates have expanded from paper, cardboard, plastic to industrial materials. Frank Romano, RIT professor from the United States, believes that this is the beginning of a new printing era. Digital technology and related solutions are the main drivers. Cross-field development and a comprehensive service platform that meet customer’s needs will become the main business model in the new printing era. “We create the future”is the theme of drupa 2024. The focal topics are sustainable development, circular economy, digitalization, artificial intelligence, robotics, and automation technology. These trends will influence the value of the future industry. Through the exhibition and forums, people will experience the diversified services of new technologies innovation beyond printing that makes drupa a pilgrimage for the printing and packaging industry. “Printing is a sentimental and timeless venture, that makes beautiful memories last forever.”In the new digital era, we need a new generation with courage to start businesses and accelerate transformation that leads the industry to grow and develop continuously in the future.

創新未來是drupa 2024的展覽主題，但展覽的焦點話題，其含永續發展、循環經濟、資源和能源效率、回收、數位化、印刷4.0、後加工4.0、人工智慧、平台經濟、連接性等。精簡的說，創新未來指的就是數位化及永續化，這對印刷包裝產業的發展意義非凡。 要驅動創新與效率，數位化勢在必行，數位印刷的興起，改變了印包產業的格局，讓印刷品與消費者間的連結更緊密，讓品牌商更有影響力。由依需、短版、個性化印刷、智慧包裝、合版印刷等，我們可以感覺得到，數位印刷的品質與效率，已追上平版印刷，兩者的未來爭鋒，將取決於投資回報率。 在drupa的展場，傳統的印刷或後加工設備商，都在談生產流程的優化、以智能化與自動化裝置及軟體，以工業4.0為目標，來提升品質與效率；而在供應鏈服務體系，以平台接單、生產流程管制、倉儲物流管理及連結MIS，對客戶的遠端服務等，都是數位化的成果，當然，人工智慧的影子還是有的。 全球暖化議題驅動全球性的品牌商，提出減碳及碳中和目標，也讓所有供應鏈體系全面尋求解決方案，印刷包裝相關企業也不例外。而因應海洋汙染，綠色和平組織在2016年發起減塑聯盟，聯合國在2024年完成「全球塑膠公約」，這是有法律約束力的減塑目標，所以節能減碳及循環經濟議題，就成為drupa展場的焦點。 歐盟碳邊境調整機制(CBAM)將在2026年正式實施，碳稅將在全球呈現，減碳、商品碳足跡、碳交易都在影響政府、企業的對外競爭力；歐盟反毀林法案(EUDR)將自2024年12月30日正式實施，這推動將影響家畜養殖、可可、咖啡、棕櫚油、橡膠、大豆、木材等及其製品，未來出口到歐盟必須提出無毀森林證明，這當然包括印刷包裝品，所以最近需要FSC證明的業務越來越多。 未來之路，所有企業都要持續推動數位化及可持續發展，印刷包裝企業也不例外。 “We Create the Future” is the theme of drupa 2024.The focus topics are Sustainability, Circular Economy, Resource and Energy Efficiency, Recycle, Digitalization, Printing 4.0, Finishing 4.0, Artificial Intelligence, Platform Economy, and Connectivity. To put it simply, Create the Future refers to digitalization and sustainability, which are significant to the future development of the printing and packaging industry. Digitization is imperative to initiate innovation and efficiency. Digital printing has changed the pattern of the printing and packaging industry. It brings the products and consumers closer and makes brands more influential. Through on-demand, short-run, personalized printing, smart packaging, etc.,it is obvious that the quality and efficiency of digital printing have caught up with offset printing. The future competition between the two is on the return on investment. At drupa, traditional printing and finishing equipment manufacturers, focus on optimizing the production process.By using AI and automation, improving quality and efficiency are the objectives alone with Industry 4.0. Regarding supply chain service system, online ordering, production process control, warehouse logistics, and MIS provide services over the air. It is a result of digitalization. Surely,artificial intelligence also takes partsin. Global warming issue has driven brands to set the carbon reduction and neutralization targets. The supply chains have to seek for solutions comprehensively. Printing and packaging companies are no exception.In response to marine pollution, Greenpeace launched “Alliance to End Plastic Waste”in 2016.The United Nations will publish “Global Plastics Treaty” in 2024. These are legally binding plastic reduction targets. Therefore, energy conservation, carbon reduction, and circular economy issues have become the focus topics of drupa 2024. The EU’s Carbon Border Adjustment Mechanism(CBAM) will be officially implemented in 2026 and carbon taxes will take effect globally. Carbon reduction, carbon footprints, and carbon trading affect the global competitiveness of governments and enterprises. The EU’s Deforestation Regulation(EUDR) will start to apply on December 30, 2024. The list of products includes: palm oil, cattle, wood, coffee, cocoa, rubber, soy, and the derivatives of those products, such as, chocolate, furniture, and printed paper. Traders will have to prove that the products are deforestation-free. For sure, it includes printed packaging products and there are high demands on FSC certification recently. In the future, companies must continue to endorse digitalization and sustainable development. Printing and packaging companies are no exception.

甚麼是未來印刷業? 這是一個眾說紛紜的議題，What They Think?曾提到，未來印刷業是提供整合製程服務者(as a process)，是從事傳播跨媒體服務者(as a media)。印刷是滿足不同客戶的商業模式 (as a business model) 提供者，印刷是關注永續性、差異化服務的綜合製造業(as an industry)，印刷是提供市場與客戶需求的貿易服務機構 (as a trade association)，結論是印刷業就是滿足客戶的服務提供者。     邁向Drupa之路，與聚集來自全球各地的設備及材料供應商、不同領域的專家、品牌商、設計家、印刷包裝產業領導者、服務商及其他解決方案提供者等同聚一堂，透過特別論壇、展場交流及互動，共同探討產業未來趨勢、技術發展與創新運用、商業模式、解決方案等相關議題，共創印刷包裝產業未來。     回顧2016年Drupa展，傳統的圖文傳播及包裝印刷領域，因數位技術快速發展，擴大至工業印刷、裝潢印刷及功能印刷等領域，同時印刷基材由紙張、紙板、塑材等，擴大到工業用基材及物件上，美國RIT教授Frank Romano認為，這是新印刷時代的來臨，而數位技術及相關解決方案，就是主要的驅動者，跨領域發展及滿足客戶完整的服務平台，便成為新印刷時代的主要商業經營模式。     創新未來 (We create the future) 是drupa 2024展覽主題，關注的焦點都在永續發展、循環經濟、數位化、人工智慧、機器人及自動化技術等議題，這些趨勢將影響未來產業的價值鏈，而透過drupa的展場、論壇，會有更多創意體驗到新技術在超越印刷的多元服務，不斷的展現未來創新內容，讓drupa成為印刷包裝業者，像宗教式的邁向朝聖之路。     「印刷是感性、雋永的事業，可讓美好記憶永存」，在新的數位時代，需要有勇於創業、加速轉型及跨領域經營的新一代，來帶領印刷業在未來能持續的茁壯與發展。   The road to Drupa, create the future for the industry What is the future of print? It is a topic with divergent opinions. WhatTheyThink once mentioned that the future of print will be integrated process and engaged in communication media services. Printing is a model of business provider that serves different customers. Printing is a comprehensive manufacturing industry that focuses on sustainability and diversified services. Printing is a trade service organization that meets market and customer needs. The conclusion is that the printing industry is a service provider that satisfies its customers.     The road to drupa brings together OEMs, material suppliers, brands, designers, experts, printing and packaging leaders, and other service providers in different fields from all around the world. Through Forums and exhibition interaction, we discuss industry trends, technology development, innovative applications, business models, solutions, and other related topics to jointly create the future of the printing and packaging industry.   Looking back at the drupa 2016, traditional graphic arts and packaging printing have expanded to industrial, decoration, and functional printing with rapid development of digital printing technology. In the meantime, the printing substates have expanded from paper, cardboard, plastic to industrial materials. Frank Romano, RIT professor from the United States, believes that this is the beginning of a new printing era. Digital technology and related solutions are the main drivers. Cross-field development and a comprehensive service platform that meet customer’s needs will become the main business model in the new printing era.  “We create the future” is the theme of drupa 2024. The focal topics are sustainable development, circular economy, digitalization, artificial intelligence, robotics, and automation technology. These trends will influence the value of the future industry. Through the exhibition and forums, people will experience the diversified services of new technologies innovation beyond printing that makes drupa a pilgrimage for the printing and packaging industry.  "Printing is a sentimental and timeless venture, that makes beautiful memories last forever." In the new digital era, we need a new generation with courage to start businesses and accelerate transformation that leads the industry to grow and develop continuously in the future. 內容來源： https://whattheythink.com